Official Ananda Marga initiative
Empower the global team to bring people to the spirituality and help Ananda Marga grow worldwide
Your monthly support funds a global team bringing thousands of people to Ananda Marga each year
16 active projects
100+ countries
A team of full-time professionals dedicated to one mission: growing Ananda Marga in the modern world
Your support makes this possible.
Full financial transparency
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€
25K
Monthly Goal
100
+
Countries will be supported
15
Active Global Projects
Why funding this work matters now
Ananda Marga once spread through printed newspapers and books.
The world has moved entirely online — and so have the people we want to reach.
Without a dedicated, funded team with modern skills, we simply cannot compete for people's attention.
Your donation closes this gap
Every person who leaves the path is a missed opportunity — your support helps prevent that
Bringing someone to their first lesson is a victory. But without structured follow-up, community support, and ongoing guidance, many quietly stop practicing.
The projects you fund are specifically designed to solve this.
No one should be left behind after initiation.
Your support builds every stage of the journey
Becoming a sadvipra is not a single moment — it is a long journey that requires learning, support, and connection at every stage.
That journey needs a structure that meets a person where they are and moves them forward, step by step.
The projects you fund cover each step of that path— so that every person who encounters Ananda Marga has the best possible chance of going all the way.
Every stage supported. No one left behind.
initiation
practice
mission
service
That’s why we created a global team
A coordinated global pracar & marketing team — made up of professionals, both margis and sympathisers — working full-time to build the infrastructure that every local unit can benefit from.
Attracting people to programs, retreats, and collective meditations
Inspiring people toward initiation
Bringing people to service projects
Education and onboarding before and after becoming a margil
Retention-accompanying people so they stay on the path
Pracar materials and content production
Websites, design, advertising, social media
Why we pay professionals — and why that matters
A volunteer-only approach takes years and delivers slow, inconsistent results. We made the decision to work with professionals people who already know how to do this. That decision changed everything.
We now move faster, produce higher quality work, and our acharyas and margis can focus on what only they can do.
Our team is a mix of full-time margis and sympathising professionals. Most work full-time and receive a salary.
See exactly where your support fits in
Every project we fund serves a specific stage of a person’s journey — from someone who has never heard of Ananda Marga to a dedicated sadvipra. When you donate, you’re funding the entire pipeline.
Unaware
Aware
Interested
Initiation
LFT & LPT
6 lessons
Service
Acarya
Family Acarya
Family Margiis
Course
Program
Retreat
Education
What the team is already building
These projects are live and in active development:
AM Retreat Marketing
A central marketing team driving attendance at AM retreats and programs globally.
View project
AM App
A pre-retreat learning app that grounds newcomers in AM philosophy and practice before their first retreat.
View project
AM Website
Rebuilding AM’s global web presence with a modern, trustworthy site.
View project
Become A Monk
Direct outreach inspiring people to embrace monastic life within AM.
View project
AM News
An operational news channel keeping the AM community informed, inspired, and aligned.
View project
AM Funnel
A centralized system that attracts, engages, and guides people through AM’s offerings.
View project
AM Flagman Product
An entry-point course giving people a comprehensive overview of AM and inspiring them to go deeper.
View project
AM Online
A platform where acharyas teach philosophy and practices to the AM community through live online classes.
View project
AM Academy
A unified learning platform for margiis and newcomers to study AM philosophy, yoga, and practices.
View project
AM Social Media
AM's main social media presence — sharing our values and inspiring the world.
View project
AM Content Fabric
A content production and distribution network publishing AM ideas at scale across all platforms.
View project
AM Mentorship
A group support system helping margiis and newcomers stay on the path, deepen their knowledge, and find community.
View project
AM Business
A unified learning platform for margiis and newcomers to study AM philosophy, yoga, and practices.
View project
AM CRM
AM's main social media presence — sharing our values and inspiring the world.
View project
AM Store
A content production and distribution network publishing AM ideas at scale across all platforms.
View project
AM Meditation Marathons
Guided meditation marathons for beginners with support from margiis and acharyas.
View project
Retreat Marketing Team
A central marketing team driving attendance at AM retreats and programs globally.
Problem
Retreats and programs had low attendance. Reaching potential participants was fragmented, and there was a persistent shortage of margiis and volunteers.
Solution
Retreats and programs had low attendance. Reaching potential participants was fragmented, and there was a persistent shortage of margiis and volunteers.
Current status
Team is operational, currently serving Sweden, Germany, and Italy. Runs largely without direct supervision.
Plan
Expand to more countries, strengthen the team, standardize the process so it scales to any region, define KPIs per retreat cycle.
AM App
A pre-retreat learning app that grounds newcomers in AM philosophy and practice before their first retreat.
Problem
People who came to retreats didn't stay in AM — there was no preparation beforehand to ground them in philosophy and practice.
Solution
An app delivering structured lessons in AM philosophy and practices before a retreat.
Current status
Product in development. Team and leader in place.
Plan
Release MVP, strengthen the team, attract investment. Goal — 10,000 people completing the course monthly.
AM Website
Rebuilding AM's global web presence with a modern, trustworthy site.
Problem
Poor online appearance — the old website was outdated and failed to build trust with visitors.
Solution
A full redesign and system overhaul — new site built from scratch.
Current status
Home page, About, Philosophy, and Practices pages completed.
Plan
Complete the full project within 3 months.
Become A Monk
Direct outreach inspiring people to embrace monastic life within AM.
Problem
The number of acharyas is declining each year with no new ones coming in — a serious organizational crisis.
Solution
A dedicated program that inspires and guides people toward the path of monastic life.
Current status
Two programs held in Sweden at the monastery — one candidate emerged. A program for sisters is currently being organized in Italy.
Plan
Run 2 programs each in Sweden and Italy in 2026, refine the recruitment funnel, and strengthen marketing.
AM News
An operational news channel keeping the AM community informed, inspired, and aligned.
Problem
Margiis and acharyas don't know what's happening in other countries and sectors — no collective movement, no shared vision of where the organization is going.
Solution
A dedicated channel for sharing news, updates, and organizational direction across the global AM community.
Current status
350 subscribers. Communication being established with sectors and their active projects.
Plan
Connect with all active AM projects globally, reach 1,000 subscribers, launch a WhatsApp channel.
AM Funnel
A centralized system that attracts, engages, and guides people through AM's offerings.
Problem
No centralized system for attracting and retaining people. Someone would come to a program and then be forgotten — no follow-up, no progression through lessons, no invitations to further programs, no education.
Solution
A unified funnel that attracts people, keeps them engaged, and moves them forward through AM's path.
Current status
Funnels of other spiritual organizations studied, customer journey map completed, target audience identified.
Plan
Step-by-step implementation of all funnel elements across all AM's online structures.
AM Flagman Product
An entry-point course giving people a comprehensive overview of AM and inspiring them to go deeper.
Problem
AM has no product that gives a newcomer a clear overview of what AM is, how it can help them on an individual and collective level, and what the philosophy and practices are about.
Solution
A course covering the core concepts of AM philosophy and practices — designed as the main entry point into the AM ecosystem.
Current status
Work in progress on the structure and script.
Plan
Bring together acharyas of different ages, genders, and nationalities to create a truly global product in English.
AM Online
A platform where acharyas teach philosophy and practices to the AM community through live online classes.
Problem
No unified platform for online activities — nowhere to consistently teach, inspire, and engage the community.
Solution
A single platform where acharyas run online classes in philosophy and practices.
Current status
In the process of approval.
Plan
Build the platform and bring in speakers.
AM Academy
A unified learning platform for margiis and newcomers to study AM philosophy, yoga, and practices.
Problem
No central course library — content is scattered across different places with no single entry point where a newcomer can learn philosophy and practices.
Solution
A platform for both margiis and newcomers featuring the best educational courses and materials from acharyas and margiis.
Current status
Work in progress on the platform structure.
Plan
Assemble the team and find a team lead, finalize the structure, move to design, then build the platform — with course collection and creation running in parallel.
AM Social Media
AM’s main social media presence — sharing our values and inspiring the world.
Problem
AM has a weak social media presence. Our values are poorly communicated, resulting in a damaged reputation — and instead of addressing it, we hide that we are AM.
Solution
Build and actively manage social media channels that are current, authentic, and inspiring.
Current status
Instagram page @ananda_marga is active.
Plan
Launch pages on Facebook, TikTok, X, and YouTube — publishing relevant and inspiring content consistently.
AM Content Fabric
A content production and distribution network publishing AM ideas at scale across all platforms.
Problem
Effective prachar today requires producing large volumes of content across social media — the modern equivalent of distributing leaflets and magazines. AM has none of this, and prachar is suffering.
Solution
A network of accounts across multiple platforms with a system for creating and publishing high volumes of content consistently.
Current status
Around 10 accounts created across different platforms. Content is being filmed, published, and tested regularly.
Plan
Reach 100 million views of AM content across all platforms per month.
AM Mentorship
A group support system helping margiis and newcomers stay on the path, deepen their knowledge, and find community.
Problem
There is no human support during the critical early stages of someone's spiritual journey. As a result, very few people reach lesson 6 or stay on the path long-term.
Solution
Small study and support groups focused on philosophy, practices, and mutual encouragement — designed to grow by splitting like cells. Similar structures work successfully in other spiritual organizations and network-based communities.
Current status
Over 100 people are already in groups. The format has proven very effective — group leaders are emerging and creating their own groups.
Plan
Scale the number of participants, build a CRM system to manage the network, and create a training platform for group leaders.
AM Business
Revenue-generating projects that financially sustain and scale AM’s global structure.
Problem
Running global projects, paying the team, and hiring specialists all require money — and that funding needs to come from somewhere.
Solution
Launch business projects that generate sustainable income for the organization.
Current status
Work underway on a paid group course for basic meditation with personal support and guidance.
Plan
Launch the project and enroll the first paying participants.
AM CRM
A unified CRM tracking margiis, their lesson progress, and newcomers moving through the funnel.
Problem
No central database for managing and working with community members — margiis, lesson progress, and newcomers coming through the funnel are all untracked.
Solution
A single CRM system covering the entire community — from first contact to initiated margii.
Current status
Different platforms currently being evaluated and tested.
Plan
Select the platform and bring in a specialist to configure it.
AM Store
An online store selling AM products and yoga-related goods for the community and broader audience.
Problem
There is nowhere to buy AM books, langots, and other products online — the community regularly faces this gap.
Solution
An online store selling books, langots, hygiene products, spices, ayurvedic goods, and more — including a marketplace where margiis can sell their own products.
Current status
Work underway on determining the legal entity structure and selecting a country for registration.
Plan
Launch the store and make the first sales.
AM Meditation Marathons
Guided meditation marathons for beginners with support from margiis and acharyas.
Problem
Newcomers often lack the willpower and consistency to start and maintain a regular meditation practice on their own.
Solution
A structured program guiding beginners through basic meditation with accompaniment and support from margiis and acharyas.
Current status
Work underway on creating the course and building the website.
Plan
Film the course, complete the website, and launch advertising.
Where we are and what we need
Current financial situation
€5 000
monthly expenses
What we need for further development
€20 000
month
Total goal
€25 000
month
€5,000 of €25,000
20%
Your donation has a clear destination
Advertising to attract people to programs and courses
Hiring new employees
Content creation for all platforms and courses
Payment for infrastructure (domains, platforms, servers, etc.)
The bounden duty of every Ananda Margii to endeavour bring all to the path of bliss
— Supreme Command
By supporting this work, you are contributing — indirectly but directly — to leading more people to the path of bliss
Join us in building a brilliant future for the world
Offer Your Help
Full accountability
Every month we will be sharing financial reports in the AM News channel in Telegram
Why this is important
FAQ
These projects are led by a team of acharyas working together in coordination with the central administration. For more details, you can reach Dada Maetreya on Telegram.
Yes. All projects are coordinated with and approved by the central administration of Ananda Marga.
All projects are built and run by the same team of acharyas working together toward a shared vision for AM's global growth.
Donations go directly toward team salaries and bringing in new specialists to strengthen the projects.
100%. All donations go directly to the projects.
Yes. You can choose any project that resonates with you. Write to Dada Maetreya to arrange the details.
Yes, you can cancel at any time with no conditions.
Monthly progress reports will be published on the AM News channel so you can see exactly what is being done.
Absolutely. Write to Dada Maetreya and tell him about yourself and how you would like to contribute.
Regular updates and reports will be published on the AM News channel.
Yes, of course. Write to Dada Maetreya to explore how your unit can get involved.
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